TOLKAI
Case study / Website + custom software

learnenglish.md: website and internal dashboard for an English school

A website that brings in students from Google, and a dashboard for the teacher only that keeps track of students, lesson packages, the schedule and the money.

learnenglish.md homepage
learnenglish.md on a phone
Client
Learn English, Anna Genova
City
Chișinău
Site language
Russian
What we did
website + internal dashboard
01 / Context

Context

Learn English is the English school of teacher Anna Genova in Chișinău, with one-to-one and pair lessons.

She needed two things: a website that brings in students from search, and a simple record of students and lessons, instead of notebooks and calculations done by hand.

02 / The website

The learnenglish.md website

In Russian, with separate pages for services, prices, level tests, a blog and contacts, plus student reviews and sign-up for a free lesson.

Prices
Prices. The page with plans and prices, each with sign-up for the free lesson.
Services
Services. Course formats: one-to-one, in pairs, and courses for specific fields.
Level tests
Level tests. Free tests by level, from A1 to B2, with the result right away.
03 / The internal dashboard

The teacher’s dashboard

An app for the teacher only: students, lesson packages, a schedule with recurring lessons generated automatically, a savings jar, time off, expenses and income by week.

The teacher’s dashboard: this week’s income, today’s lessons, active students, the savings jar
The weekly schedule
The weekly schedule. Recurring lessons generate themselves; missed and moved lessons show up immediately.
Students
Students. Level, progress through the package, and a signal when a package needs renewing.
Student profile
Student profile. The current package, the recurring schedule, goals and lesson history.
Reports
Reports. Earned and estimated income, by day, week and month.
Real app, invented data
04 / On a phone

Between two lessons, the teacher checks the schedule and who has paid, straight from her phone.

The same dashboard, with a navigation bar at the bottom, designed for the thumb.

Dashboard on a phone
Today’s schedule on a phone
The site’s prices page on a phone
05 / Decisions

Why it is built this way

/01

The title and structure target the search “курсы английского языка Кишинев”, because that is how students search, not by the school’s name.

/02

The free lesson is the main button. For someone hesitating to start, a first step at no cost is easier than a price.

/03

Prices have their own page. Visitors look for the price anyway; if they don’t find it, they leave.

/04

Level tests are useful on their own and bring visitors who are not ready to sign up yet.

/05

The FAQ answers exactly what people ask Google: how long it takes, whether online works for beginners, how to find your level.

/06

The dashboard works out the lessons remaining in each package and generates the schedule, so the teacher teaches instead of counting.

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