Context
Woof is a Moldovan brand of natural, dehydrated dog treats: beef, rabbit, pork and poultry, with no additives. It is also our own business, so here we are both the client and the team.
The product costs more than supermarket treats, and the buyer cannot taste it first. The site had to explain why it is worth it, show quickly what suits each dog, and make the first order easy.
Visual identity on the site
Red and yellow were chosen to bring action and joy: red pushes toward buying, yellow says this is about happy dogs. Green carries the natural side, and the rounded fonts are easy to read on a phone.
The word “woof” in rounded letters, outlined in red, with a yellow bone. It stays recognizable at small sizes, in the header or on packaging.
And just because.
Montserrat Alternates, Bold. The alternate letters give the headings a playful character.
Montserrat, 400 – 700, for text, menu, prices and buttons.
ADDITIVESMDMADE
IN MOLDOVA
What we built
An online store in Russian and Romanian: a catalog by meat type (beef, rabbit, pork, poultry), products with weight and size variants, cart, delivery across Moldova, pages about the process and the brand, and a FAQ.
Most orders come from phones, so every page was designed for the small screen first.
A menu with search and the cart always within reach, filters tucked under a button, and product cards that show the price and variant without opening.
Why it is built this way
Each section answers a question the buyer asks before ordering.
- /01Catalog by meat type because that is how owners choose: by what their dog tolerates.
- /02A starter set (Happy Woof Set) for first-time buyers who don’t know what their dog likes. It lowers hesitation on the first order.
- /03The process section explains why the product is natural and why it costs more than supermarket treats.
- /04The FAQ covers real objections: puppies, how often, how to store it.
- /05Two complete languages because in Moldova both audiences buy.