TOLKAI
Case study / AI integration

Voice AI receptionist for a legal marketing agency

It answers the phone at any hour, using AI voice models. It answers questions, takes the caller’s details and books consultations. The team receives the summary, the extracted data and the full transcript of the call.

AI integrationAutomation
Call in progress
Example Law Group · 21:42 · 02:18
CALLERLast week someone rear-ended my car. Can I still get a consultation?
AI RECEPTIONISTIt’s definitely not too late. Could you tell me your name, please?
Name ✓Accident date ✓Injuries ✓Booking…
Channel
phone
Availability
24/7, including evenings and weekends
Technology
AI voice models
Result
booking + summary for the team
01 / How it works

How a call goes

  1. 01
    Someone callsAt any hour. The receptionist answers immediately, with no “press 1” menu.
  2. 02
    Answers questionsAbout the firm, its services and the next steps, from the firm’s knowledge base. It gives no legal advice.
  3. 03
    Takes the detailsName, incident date, injuries, police report, contact with the insurer, phone number.
  4. 04
    Books the consultationA free consultation right in the call, in an open slot in the calendar.
  5. 05
    The team gets everythingAn AI summary, the extracted data and the transcript, so the person who takes the case doesn’t ask the same questions again.
02 / The voice

Hear the receptionist

The receptionist’s voice, in the tone that fits the moment: warm at the greeting, empathetic about a problem, upbeat at a confirmation. Natural American English voice.

Warm greetingAt the start of the call
“Good afternoon! You’ve reached Example. I’m the virtual assistant. How can I help you today?”
EmpathyWhen the caller has a problem
“I’m sorry to hear that. Don’t worry, we’ll sort it out together, step by step.”
Calm, to the pointTakes the details
“So I can help, could you tell me your name and the best number to reach you?”
CheerfulConfirms the booking
“Perfect! You’re booked for tomorrow at eleven. You’ll get a confirmation text in a moment.”
ReassuringWhen it doesn’t know the answer
“I can’t give you a definite answer on that, but I’ll pass it to the team, and they’ll call you back today.”
FriendlyAt the end
“Thank you for calling! Have a lovely evening, and talk soon.”
03 / Transcript

One call, start to finish

A sample transcript with invented data. For companies in Moldova, the receptionist speaks Romanian, Russian and English.

Automated checks after every call
  • Asked for the namePassed
  • No legal advicePassed
  • Collected the case detailsPassed
  • Confirmed the phone numberPassed
  • Offered the free consultationPassed
AI RECEPTIONISTGood afternoon, you’ve reached Example Law Group. I’m the virtual assistant. How can I help you today?
CALLERHi. I was in an accident last week: someone rear-ended me at a traffic light. Can I still get a consultation, or is it too late?
AI RECEPTIONISTI’m sorry that happened. It’s definitely not too late; a week after an accident is a good time to talk to a lawyer. Could you tell me your name, please?
↳ Takes the name
CALLERDaniel.
AI RECEPTIONISTThank you, Daniel. What day did the accident happen?
CALLERLast Thursday, the 8th. Around five thirty in the evening.
AI RECEPTIONISTGot it, October 8th. Were you injured, and did a doctor see you?
↳ Asks about injuries
CALLERMy neck and back have hurt ever since. The next day I went to the ER and they told me it’s a cervical strain.
AI RECEPTIONISTGood that you got checked. Did the police come to the scene?
CALLERYes, they filed a report. The other driver admitted he was looking at his phone.
AI RECEPTIONISTHas any insurance company contacted you yet?
CALLERThe other driver’s insurer called me twice. They want a recorded statement.
AI RECEPTIONISTI understand. I can’t give legal advice, but many people prefer to talk to a lawyer first. Our lawyers offer a free consultation: I have tomorrow at 11:00 AM or 2:30 PM. Does either of those work for you?
↳ No legal advice · offers the consultation
CALLER11 works for me.
AI RECEPTIONISTPerfect. You’re booked for tomorrow, Friday, October 16th, at 11:00 AM. Is the number ending in 0142 the best one to reach you?
↳ Confirms the phone number
CALLERYes, that’s my cell.
AI RECEPTIONISTExcellent. I’m sending the call summary to the team now, so the lawyer is prepared. All set, and talk to you tomorrow.
↳ The summary goes to the team
04 / What the team receives

What the team receives after every call

The confirmed booking, the recording, the AI summary, the extracted data (injuries, incident date, police report, insurance, phone) and the status of the request, with notes for the team.

Details of a call: summary, confirmed booking, extracted data
List of calls with statistics and filters
List of potential clients from calls
Real app, invented data
05 / Decisions

Why it is built this way

Built for the agency and used in production. The client is not named, and the screenshots use invented data.

  1. /01Booking happens in the conversation. The caller doesn’t wait to be called back, and the case doesn’t go to another firm in the meantime.
  2. /02The request arrives with full context, so the person who takes it doesn’t ask the same questions again.
  3. /03It answers in the evening and on weekends, when calls would otherwise go to voicemail.
  4. /04It gives no legal advice. It answers about the firm and the next steps, and the automated check confirms this after every call.
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